Communication is the crux of all interaction. Improper or inept communication in media relations, government networking or ethics, for example, would be disastrous. Communication is the baseline equalizer in all things leadership must engage in to advance the nonprofit forward in the ever changing landscape.
Without proper message formulation the intended audience, whether internal or external, will receive mixed messages or worse yet the wrong message. Communication is at the center of this literature review which will encompass strategic communication, networking, government relations, effectiveness, and ethics.
Managing a nonprofit organization is a complex series of tasks that involves multiple bottom lines, various sources of revenue, and a multitude of people. Leadership must be able to keep a clear vision of the current underpinnings of the organization with an eye always on the horizon for new problems and new ways to solve them.
The ultimate goal of the organization is to manage all these moving parts and people in an orchestrated effort to advance the mission, create impact and ultimately cease to exist (by creating an effect that renders service useless). This essay discusses the current challenges nonprofit management encounters in strategic planning, budgeting, fundraising and the evolution in government contracting.
An essay on nonprofit management and strategic planning