man standing in front of white board

Need to Explain Something Complex? Try a Case Study

One of my absolute favorite things to do is to help a client tell a story about a product or a service through a case study.

The beauty of using a case study is that it packages your services or products in a way that doesn’t have the traditional sales feel. A case study allows you to tell a story about how your company can solve problems in a way that will resonate with your audience.

These work great for all types of organizations especially for those that sell services to non-profits or governments. Or, for those that have complex solutions that can be a challenge to explain in a compelling way. To top it off, they make great content for your website, social media, and newsletters!

Everybody has a story to tell – I would love to help you discover yours!
Contact me for more information.

Here is an example Case Study used to sell a product:

Executive Summary
Ivas Densen is a published fiction writer from The Netherlands. He is a methodical writer; one who spends hours creating compact stories of his ideas, outlines, and characters sketches before setting out to write a novel. With the many hours of writing preparation before the actual writing takes place, Densen finds it necessary to have the tools to do that work in a manner that is as comfortable as possible. With the ergonomic design and distraction-free capabilities of the WriteFree, he has found it to be especially beneficial to productivity and the ability to achieve flow while writing. The architecture of the WriteFree makes it possible for Densen to write when he wants, where he wants, and to feel comfortable while doing his writing. 

Our Customer
Ivas Densen is a fiction writer based in The Netherlands. As a writer by trade, Densen grew up with the kind of heightened sense of imagination that compelled him to begin writing short stories and keeping a journal at a young age. He parlayed his propensity towards creativity, and his life experiences, into stories about adventure and novels steeped in realistic backdrops either historical or modern-day.

Densen first became a published author at the age of 31, with a story about the history of an old theater. At the time he ordered the WriteFree in May of 2016, he was working on his third book, and keeping a journal about his son’s early life experiences. Densen enjoyed looking back at his coming of age in his own journal. He hopes that by keeping one for his son, he too will see it as a gift of insight for his future endeavors.

Shortly before his third book was published in December of 2016, Densen began work on another novel. Although he has not outlined any concrete writing or publishing goals, he enjoys his craft immensely. Densen plans to keep writing novels as long as he feels inspired by good ideas. For him, a device that offers optimal comfort and enjoyment is a must have so that he can continuously tap into his imagination and creativity whenever the mood strikes.

Our Challenge: Develop a Product that Enables Writers to Achieve Flow
Two of the most significant challenges that Ivas Densen faces as a writer are device ease of use and freedom of location. Many writers feel as though they are a slave to the monster called inspiration. Densen is no different in this respect, preferring to write at places other than his couch or in his living room.

After finishing his first book on a traditional PC, he switched to a laptop to allow for more freedom in his choice of work locations. Although a laptop is more portable than a PC, it can be challenging to write on the fly with a traditional laptop. Laptops can be cumbersome due to their size and short battery life. They are also difficult to type on for extended periods of time as they offer no ergonomic features. At one point Densen switched to a Bluetooth keyboard to make long-term writing more comfortable, but he felt it was only a modest improvement at best.

Another problem noted by Densen is that laptops are not options that you can use outside. The screens do not work well in natural or bright light, and Densen felt the familiar eye strain associated with long hours staring at a flickering LCD screen. As a writer who frequently enters flow, the LCD laptop screen would leave him feeling drained. Often he would be left with tired eyes and headaches after the long sessions. Not to mention that the short battery life of a laptop means users are tethered to a location with a power source.

Our Solution to Common Writing Challenges
Densen knew that his friends and family would be skeptical of the WriteFree’s “limited” capabilities. However, whether the capabilities of the WriteFree are limited in scope is merely a matter of perspective. From online games to internet shopping, to the call of social media, there is no shortage of distractions in our modern world. Essentially, the WriteFree is a highly functional word processor that helps a user eliminate access to these online distractions. For a serious writer, an easy to use, distraction-free tool is an absolute boost to sustained productivity. The WriteFree is laser-focused on alleviating common writer complaints. The minimalist design is such that it addresses distracting elements of traditional PC’s and laptops, and gives the writer choice of location while providing safe storage of documents.

Many traditional PC’s and laptops are made with little thought to ergonomics. Surprisingly, one of the most uncomfortable things about regular keyboards is how the switch beneath the keys respond while typing. More and more keyboards are produced with rubber membranes over circuit boards which only signal that the keystroke has been made when the key hits the bottom of the keyboard. Instead, the mechanical keyboard of the WriteFree uses world-class Cherry MX switches that provide greater tactile feedback to users while typing, without a distracting clicking sound.

A second nod to ergonomic elements was through the use of the E Ink screen on the WriteFree. The E Ink screen acts in much the same way paper does, allowing users to see the screen in bright light. E Ink screens are designed to reflect light rather than emit light in the way that a backlit LCD screen does on a laptop. Also, the E Ink screen uses less power than an LCD screen which is a bonus for working on battery power. With the contributions of the E Ink screen too long battery life and paper-like readability, the WriteFree provides users with freedom of choice in writing locations not offered by PCs and laptops. To the delight of many users, the WriteFree can be used outside on a sunny day.

With built-in Wi-Fi and cloud connectivity, users never have to worry about saving documents or retrieving restored documents. Drafts are automatically uploaded to the WriteFree Postbox app using SSL encryption and can be synced to a writer’s favorite storage tools. The internal capacity of the device has room for over one million documents. As a bonus, the durable WriteFree is easy to carry and to store with the help of a built-in collapsable handle.

Your Advantage with the WriteFree
Densen is credited with publishing the first book written partially on the WriteFree. For him, the features of the WriteFree have created a huge boost in both productivity and mood surrounding his writing. The E Ink screen is easy on his eyes, and the design of the mechanical keyboard provides comfort during times when he finds flow in his writing. These were two facts that were not lost on Densen while he was researching the features of the WriteFree. He was excited to learn that the device is the only one of its kind that has an E Ink screen allowing for readability at any angle and in bright light. Densen says, “Even before I became aware of the advantages of the mechanical keyboard and the non-distraction architecture of the device, the screen alone convinced me to order a WriteFree.”

Alongside his decision to purchase the device, Densen found the WriteFree Community forum to be a particularly helpful source of information for his writing process. For him, the process of preparing to write includes a detailed outline, note taking, and intense editing which he used to do in Word. However, during his first hour of visiting the WriteFree Community Forum, he was able to interact with other writers allowing him to discover better tools to manage his content during the laborious development process.

Because the WriteFree has ergonomic features and limits the ability to get lost in social media, or other online distractions, the device allows users to write in a way that enables them to enter flow. At the end of each of his power sessions, Densen can sync his draft from cloud storage to another application for editing purposes, such as his favorite content management tool. The ability to do the bulk of his writing on the WriteFree means less time tied to an uncomfortable laptop with short battery life.

Most importantly Densen says, “It feels amazing on warm summer days to go outside, sit in the sun and the fresh air and type away. The keyboard has improved my writing speed, the distraction-free device has improved my concentration on the manuscript, and somehow it just feels wonderful to be using a beautiful, dedicated device purely for the purpose of writing.”

Simply a choice of writing location can be critical to the process of writing and to a writer’s ability to achieve that all-important flow. As we have learned from Densen, writing outdoors was not an option before he purchased the WriteFree. He would find himself sitting inside on his couch on a warm and sunny day. Meaning for him, a choice between work or enjoying all that a beautiful day has to offer. Now thanks to the WriteFree, he can do both which in and of itself boosts mood and creativity. Densen says, “For me, the WriteFree was the answer to my prayers for an E Ink writing device, and its magnificent keyboard was more than a huge bonus.”


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